On the program Yo Te Invito, architect Laura Rocamora explained how emotional architecture allows for the design of spaces that reflect memories, lifestyles, and emotions, prioritizing what truly represents each individual and family.
In a new installment of the “Yo Construyo” (I Build) segment—part of the Yo Te Invito program broadcast on Huarpe TV (channel 19.2 on TDA)—architect Laura Rocamora, from the firm Uno en Cien, shared her perspective on an innovative and sensitive approach: emotional architecture.
“The focus is on creating spaces while taking our emotions into account,” said Rocamora, emphasizing that every home should adapt to its inhabitants rather than being merely a standardized product. “Often, when choosing an architecture firm to design our home, we need to consider where that firm places its focus. For us, the client is the one who should guide the process,” she stated.
From her perspective, building a home involves more than just bricks and blueprints. Above all, it is a way of accompanying clients and translating personal life experiences into forms, colors, scents, and spatial layouts. “We don’t create ‘magazine architecture.’ Our role is to act as a medium that turns technical expertise into an emotional reality for each family,” she explained.
Rocamora noted that she learned this perspective from architect Rodolfo Livingston, who developed a design method centered on an emotional interview. “He advocates a method where we, as architects, must act as servants and even psychologists for our clients. He developed a guided interview process consisting of five steps: covering everything from who lives in the house—including the dog and the housekeeper—to the music they listen to, the memories they cherish, and their likes and dislikes. It all serves to ensure those feelings are reflected in their living space,” she commented.
One of the key exercises involves identifying the elements that have left an emotional mark on the individuals involved. “My grandmother had a veranda covered in grapevines, and having Sunday lunch there gives me a really lovely feeling. So, for me, an ideal veranda has grapevines. It’s that emotional memory one wants to keep in the home,” she explained.
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